The Business Intelligence (BI) software market has surpassed US$11 billion dollars according to Gartner research and is expected to reach over US$14 billion by 2012 according to Forrester Research.

‏For all the advancement in technology infrastructure and considerable investments made by organizations, generating value from BI software relies on managers and staff using accurate data, in the right format for the right KPIs. This requires developing a robust performance measurement capability, based on mature KPI architecture and supported by a collaborative performance culture.

‏Even the success of consecrated performance management systems such as the Balanced Scorecard relies on using relevant KPIs that actually mean something to the business and presented in a readily intelligible form.